WhatsApp Business AI Automation
Automate WhatsApp Business conversations with AI-powered support, template messages, and governed responses — for the 2B+ users on the world's largest messaging platform.
課題
WhatsApp is the primary communication channel in India, Brazil, Southeast Asia, and much of Europe and Africa. Businesses receive thousands of messages daily but the WhatsApp Business API requires template-approved messages for outbound and has strict formatting rules. Manual support doesn't scale. Generic chatbots send canned responses that don't match the conversational nature of WhatsApp.
ソリューション
JieGou's WhatsApp Business integration connects via the official API and handles inbound messages with AI-powered workflows. Messages are triaged by intent and urgency. Knowledge-base-grounded responses answer FAQ questions in real time. Template messages are used for outbound follow-ups (as required by WhatsApp policy). Every interaction is governed by confidence thresholds and audit trails.
ワークフローステップ
Receive WhatsApp Message
レシピステップWebhook receives the message from WhatsApp Business API. Media attachments (images, documents, voice) are processed alongside text.
Intent Classification
レシピステップAI determines the customer's intent — product inquiry, order status, support request, complaint, or general question. Supports multilingual messages.
If support request
条件Routes support requests through the AI support pipeline. Sales inquiries go to the sales team. Complaints trigger escalation workflows.
Generate AI Response
レシピステップRetrieves relevant context from knowledge bases using RAG. Generates a WhatsApp-formatted response respecting character limits and rich formatting (*bold*, _italic_, ~strikethrough~).
Escalation with Context
承認ゲートComplex cases are escalated to human agents in the unified inbox. The agent sees full conversation history, customer profile, and AI-suggested responses.
期待される成果
- Respond to WhatsApp messages in seconds, not hours
- AI responses respect WhatsApp formatting and template message requirements
- Multilingual support handles messages in any language using your knowledge base
- Every AI response is auditable with confidence scores and governance controls
- Unified inbox shows WhatsApp alongside Instagram, LINE, and all other channels
ラーニングループの実例
WhatsApp messages flow through AI triage. Basic FAQ auto-responses active. Response time baseline established.
Template messages configured for common outbound scenarios. Knowledge base tuned for WhatsApp-specific queries. Auto-resolution rate improving.
AI handles majority of routine inquiries. Multilingual responses working across markets. Customer satisfaction data informs knowledge base updates.
その他のユースケース
リード評価の自動化
新規リードの調査、スコアリング、アウトリーチメールの作成を手作業なしで自動化します。
Marketingブログ・オムニチャネルコンテンツワークフロー
ブログ記事を1本書くと、ソーシャル、メール、ニュースレターのコンテンツが自動生成されます。
Supportサポートチケット解決ワークフロー
1つのフローでチケットの分類、返信草稿の作成、ナレッジベース記事の作成を行います。
HR採用ワークフローの自動化
求人票の自動生成、候補者の一括スクリーニング、面接資料の準備を行います。
Finance請求書処理の自動化
請求書データの自動抽出、差異チェック、承認ルーティングを行います。
Engineeringエンジニアリング・インシデント対応ワークフロー
インシデントの詳細からインシデントレポートの生成、ランブックの更新、ポストモーテムの作成を行います。