The Marketing Starter Pack is the most installed department pack on JieGou. It ships with 10 recipes, 5 workflows, 2 playbooks, and 2 suggested schedules — all designed for the work marketing teams actually do every day.
This post walks through every recipe, explains the workflows, and estimates the time savings for a 5-person marketing team.
The 10 recipes
1. Content Brief Generator
Input: Topic, target audience, tone, key product features, target word count Output: Structured brief with executive summary, audience profile, key messages, SEO keywords, content outline, distribution plan, success metrics
Time saved: 45 minutes per brief. A typical marketing team produces 3-4 briefs per week. That’s 2-3 hours saved weekly.
Most content briefs are either too vague (“write something about our product”) or take an hour to assemble properly. This recipe produces a comprehensive brief in 30 seconds that a content writer can immediately act on.
2. Social Media Post Generator
Input: Topic, platform (LinkedIn/Twitter/Instagram/Facebook), tone, key points, CTA Output: Platform-optimized post with hashtags, emoji usage calibrated to platform norms, character count, and suggested posting time
Time saved: 15 minutes per post. At 10 posts per week across platforms, that’s 2.5 hours weekly.
The recipe knows platform conventions. LinkedIn posts are longer and more professional. Twitter posts are concise with strategic hashtag placement. Instagram captions include line breaks and emoji patterns that drive engagement.
3. SEO Keyword Strategy
Input: Product/service description, target market, top 3 competitors, current ranking keywords Output: Keyword map with 20-30 keywords organized by intent (informational/navigational/transactional), estimated difficulty, suggested content types for each cluster
Time saved: 2 hours per analysis. Most teams run this monthly. That’s 30 minutes weekly amortized.
This doesn’t replace dedicated SEO tools like Ahrefs or Semrush. It complements them by generating strategic keyword groupings and content recommendations that would take a human analyst hours to synthesize.
4. Email Campaign Copy
Input: Campaign goal, audience segment, product/offer details, tone, number of emails in sequence Output: Subject lines (3 variants per email), preview text, body copy, CTA buttons, send timing recommendations
Time saved: 1 hour per campaign. At 2 campaigns per week, that’s 2 hours weekly.
The recipe generates complete email sequences, not just single emails. A 3-email nurture sequence gets subject line variants for A/B testing, personalization token placeholders, and progressive disclosure of product benefits.
5. Competitor Monitoring Brief
Input: Competitor name, monitoring focus (product launches, pricing changes, content strategy, hiring patterns) Output: Structured brief with recent activity summary, strategic implications, recommended responses, and source links
Time saved: 1 hour per competitor. Tracking 3 competitors weekly saves 3 hours.
This recipe works best when paired with a weekly schedule. Every Monday morning, it generates fresh competitor briefs so your team starts the week informed about market movements.
6. Ad Copy Generator
Input: Product, target audience, platform (Google Ads/Facebook/LinkedIn), campaign objective, key differentiators Output: 5 headline variants, 5 description variants, display URL suggestions, audience targeting recommendations
Time saved: 30 minutes per ad set. At 4 ad sets per week, that’s 2 hours weekly.
The recipe follows platform-specific character limits and best practices. Google Ads headlines stay under 30 characters. Facebook primary text optimizes for the “See More” fold. LinkedIn ads use professional language patterns.
7. Blog Post Outline
Input: Topic, target keyword, target audience, desired word count, competitive URLs to differentiate from Output: Full outline with H2/H3 structure, key points per section, internal linking opportunities, meta description, and estimated reading time
Time saved: 30 minutes per outline. At 2 blog posts per week, that’s 1 hour weekly.
The outline includes differentiation notes — what competing articles cover and what angles your post should take to stand out. This turns a generic “write about X” into a strategic content piece.
8. Press Release Draft
Input: Announcement type (product launch/funding/partnership/milestone), key facts, quotes from executives, target publications Output: AP-style press release with headline, subheadline, dateline, body paragraphs, boilerplate, and media contact section
Time saved: 1.5 hours per release. Most teams do 1-2 per month. That’s 22 minutes weekly amortized.
Press releases follow rigid formatting conventions that most marketers don’t have memorized. The recipe handles the structure so you focus on the substance.
9. Campaign Performance Report
Input: Campaign name, date range, key metrics (impressions, clicks, conversions, spend), goals vs. actuals Output: Executive summary, metric analysis with trend arrows, channel breakdown, top performers, underperformers, and recommended optimizations
Time saved: 1 hour per report. Weekly reporting saves 1 hour.
The recipe turns raw numbers into narrative. Instead of dumping a spreadsheet on your CMO’s desk, you deliver a structured analysis with specific recommendations.
10. Audience Research Summary
Input: Target market description, product category, geographic focus, existing customer data points Output: Audience personas (3-5), pain points, buying triggers, preferred channels, messaging recommendations per persona
Time saved: 3 hours per research cycle. Quarterly research amortizes to 15 minutes weekly.
This recipe generates detailed personas with psychographic and behavioral attributes — not just demographics. Each persona includes specific messaging angles and channel preferences.
The 5 workflows
Content Production Pipeline
Chains Content Brief → Blog Post Outline → (condition: if outline score > 70) → full draft generation → human approval gate. End-to-end content production from topic to review-ready draft.
Social Media Batch
Takes a single topic and generates posts for all 4 major platforms simultaneously using parallel execution. One input, four platform-optimized outputs in a single run.
Email Campaign Builder
Runs Email Campaign Copy → A/B subject line scoring → (condition: select top variant) → final formatting. Produces a complete, tested email sequence ready for your ESP.
Weekly Competitive Intel
Runs Competitor Monitoring Brief across 3 competitors in parallel, then synthesizes findings into a single executive summary with cross-competitor trends and strategic recommendations.
Campaign Wrap-Up
Chains Campaign Performance Report → audience insights extraction → next-campaign recommendations. Turns post-campaign data into a playbook for the next cycle.
ROI estimate: 5-person marketing team
Adding up the per-recipe time savings:
| Recipe | Weekly savings |
|---|---|
| Content Briefs | 2.5 hours |
| Social Media Posts | 2.5 hours |
| SEO Analysis | 0.5 hours |
| Email Campaigns | 2.0 hours |
| Competitor Monitoring | 3.0 hours |
| Ad Copy | 2.0 hours |
| Blog Outlines | 1.0 hours |
| Press Releases | 0.4 hours |
| Campaign Reports | 1.0 hours |
| Audience Research | 0.25 hours |
| Workflow automation | 3.0 hours |
| Total | ~18 hours/week |
That’s 18 hours per week returned to your 5-person team — equivalent to nearly half a full-time employee. Over a year, that’s 936 hours of capacity reclaimed for strategic work that AI can’t do: relationship building, creative direction, and campaign strategy.
At an average marketing salary of $75,000/year (~$36/hour fully loaded), the value of 936 hours is roughly $33,700/year — for a tool that starts free.
Getting started
The Marketing Starter Pack installs automatically when you select “Marketing” as your department during signup. Every recipe is fully editable — customize prompts, modify input schemas, adjust output formats to match your brand voice and processes.